Privacy Policy
Seeking Serenity Apparel respects your privacy and is committed to protecting your personal data.This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase from us.We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about this policy or your data, contact us at:
1. What Information We Collect
We may collect and process the following information:
Information You Provide to Us:
Full name
Billing and shipping address
Email address
Phone number (if provided)
Order details
Any information you provide when contacting us
Automatically Collected Information:
IP address
Browser type
Device information
Website usage data (via cookies)
Payment Information:
Payments are processed securely via third-party providers.
We do not store full payment card details.
2. How We Use Your Information
We use your personal data to:
Process and fulfil your orders
Communicate with you about your order
Provide customer support
To improve our website and customer experience
Comply with legal obligations
We will only use your data where we have a lawful basis to do so under UK GDPR.
3. Lawful Bases for Processing
Under UK GDPR, we rely on the following legal bases:
Contractual obligation – to fulfil orders you place
Legal obligation – to comply with tax and accounting requirements
Legitimate interests – to improve our services and prevent fraud
Consent – for marketing communications
You may withdraw consent at any time.
4. Sharing Your Information
We only share your data when necessary, including with:
Payment processors
Shipping and courier companies
Website hosting providers
Email marketing platforms
We do not sell, rent, or trade your personal information.
5. Data Retention
We retain personal data only as long as necessary to:
Fulfil your order
Meet legal and accounting requirements
Resolve disputes
Typically, order records are kept for up to 6 years in line with UK tax regulations.
6. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent for marketing
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at:
7. Cookies
Our website uses cookies to improve functionality and user experience.
Cookies may be used to:
Enable checkout functionality
Analyse website traffic
Remember your preferences
You can control or disable cookies through your browser settings.
If required, a cookie consent banner will be displayed when you visit our site.
8. Data Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.
However, no online transmission is ever completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
Our website may contain links to third-party websites, including affiliated organisations such as Epilepsy Action.
We are not responsible for the privacy practices of external websites.
10. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.